Advertisement Plans

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Advertisements Plan – Mission, Money, Message, Media, Measurement: The marketing mission is what a department wants to complete with an ad. Money in the five M's of advertising concerns all the budgets for collective advertising. The message of an advertisement is the medium from which the advertisement communicates with or delivers to the target audience.


  • Mission

  • Money

  • Message

  • Media

  • Measurement

    Mission

    The marketing mission is what a department wants to complete with an ad. It can be to sell a product, promote a service, develop a brand or more company objectives. It could inform the customers of the delivery stages of a product, such as one that is still in development. Even if a product is unreleased, advertisements can still promote the product through a dual mission goal. Advertisements that both promote and give details about a product accomplish two mission goals: to describe the product to customers and to garner interest in the product for potential buyers.Both of these goals serve similar objectives but complete different requirements. A mission can also persuade customers to aim for a particular brand in the product. This could be, for example, used in an advertisement for a popular brand, when it mentions another brand within the same company. Companies can use one product to advertise another to fulfill a specific mission. A mission can also be simply to keep customers informed about the product, to keep them thinking about it in a repeated pattern.

     Money

    Money in the five M's of advertising concerns all the budgets for collective advertising. This can apply to the media used, the geography of the advertising and the demographics the advertising targets. This can also concern how long the advertisements run, and with what products they associate with. Depending on many of these factors, an advertisement could be more or less expensive and effect the overall budget.

    Message

    The message of an advertisement is the medium from which the advertisement communicates with or delivers to the target audience. Messages generate within departments in different ways before they become available to the current audience. Inductive message generation allows business leaders and department heads to brainstorm before deciding on a final message. Deductive reasoning in message creation attributes message purposes to rational, sensory and social values of a customer. Both of these methods acknowledge and rely on message execution, which is the format in which a message delivers to a customer.


         Media

    Media is the medium through which advertising conveys. When choosing how to convey an advertisement, members of the department focus on the reach, impact and frequency of the media while considering the advertisement itself. They also determine the mode of media by what is available to the company, including what resources they have to develop and mass produce the media, if necessary. Once they consider these factors, they choose the media vehicle and the media vehicle's timing, or how long the media add projects to the audience.

    Measurement

    Measurement is a post-advertisement set of activities that measures how effective an advertisement was to the target audience and for the product. Using research and analysis tools, a team can determine the problems and improvement potentials that they can accomplish to encourage advertisement development. This step helps increase overall profitability of an advertisement and can help improve advertisements in the future.

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